Insights

A logo for $15? Why you shouldn’t cut corners with your brand identity

January 2022

Written by Paul, Creative Director at Bright

Your identity is the cornerstone of your brand. When first exposed to your organisation, a viewer will subconsciously make assumptions about who you are, what you do, and how well you might do it.

It is so common for organisations to underestimate the importance of their identity. Furthermore, we’re in an age where people can pay $15 for a logo or even generate one for free. With so much riding on the perception of a service, it can be difficult to understand why people cut corners with the very foundation of their visual marketing.

Our identity design process begins with getting to know your organisation. From understanding your service offering and goals and objectives to clearly defining your target audience, we build the foundations of a brief that ensures your logo and its supporting elements represent you (and don’t just look pretty). We develop a strong identity unique to your service – a style you can take ownership of that builds awareness of who you are and what you offer.

Whilst we can certainly produce a one-off logo design, what really excites us is working together to ensure your brand is consistently executed across everything you do.

Want to know more?

We’d love to hear your ideas. In fact, we’d love to shout you a coffee over a creative planning session (no strings attached). Visit the Contact page to get in touch with us, or the Brief us in page if you are ready to start a project.

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