As an agency our focus is the execution of an organisation’s brand across one or more of the following design-focused channels.
We are extremely proud of the long-lasting relationships we have built and continue to build with our clients. We see every project as an opportunity to enhance those relationships.
Like a first date, we use our initial meeting to understand as much about your organisation as possible. We get excited to hear your ideas, outline your needs and objectives and most importantly, discuss possible solutions. We obtain the information we require to be able to piece together a quote, proposal or budget estimate unique to you. It is in this session we begin to build the bones of a brief.
We partner with our clients well before we put pencil to paper. We delve deeper into the project and clearly define the brief and scope, considering the target audience, competition, deadline and other specifications. We discuss goals and objectives both within the specific project but also of the organisation in general, laying the foundation for a successful outcome by working together.
Research, research, research. We analyse and explore your organisation, your competition, your audience and the industry. We look at existing creative, both internal and external, and establish a point of difference. As a team we bounce ideas around, determine potential positioning and then organise our findings and ideas ready for the concept stage of the process.
It’s too easy to start your creative process here, skipping the research and strategy and jumping straight on the computer to draw something pretty. It is crucial we test any and all ideas against the established brief, noting the agreed goals and objectives and referring to the potential market and competition. We develop our ideas and sketch them out, validating the brief by producing solutions and not just drawings.
This is where the ideas come to life. We refine the potential solutions, ensure we are communicating the key messaging and begin to develop the visual. Again, we consistently refer back to the established brief to ensure objectives are being met. We build the concept to a finished proof that we can present it to you, clearly defining the strategy and process that brought us to this point.
This step of the process is partnership in action. We work closely together to tweak, revise or rework the initial idea/s, always measuring against key objectives and the target audience. We trust you and your understanding of the organisation, and you trust us and our creative experience. Together, we finish with a product that is targeted to a your market with key messaging and a point of difference.
Here, we launch your project and reveal it to the market. We will have discussed the various mediums available to promote your brand and may even follow this process back to the start for the execution of additional creative. We continue the conversation by keeping in touch, because the success of your brand truly is the success of ours.
Our extensive experience in working on for-purpose projects allows us to position organisations and produce work that builds awareness and inspires action.
We love partnering with organisations that are passionate about their purpose and take a forward-thinking approach to the impact they can have.