Services - Bright Agency | Working with organisations that make a difference.

Your brand should appeal to, engage, and inspire your target audience. It is the foundation your marketing is built on – the cornerstone of how your business is experienced by the world.

Your brand identity should set you apart and stake claim to your position in the sector. It should connect consumers to your service, inspiring emotional engagement and loyalty.

Our branding services

Brand Workshops
Brand Development
Rebranding / Brand Refresh
Logo Design
Corporate Identity
Styleguide Development

We don’t just create graphics, we design solutions. Creativity is at the heart of everything we do, but it’s not just about making things look pretty.The best form of design is that which solves problems, taking on board important factors such as the target audience and key messaging. Good design does not come in a one-size-fits-all package. Everything we do is specific to the client it is created for; each project an opportunity to build a brand and strengthen awareness in the minds of the audience.

Our design services

Marketing Collateral
Stationery
Advertising
Reports
Packaging
Illustration
Signage

Advancements in technology have created new opportunities for brands to deliver their message. We combine forward-thinking creative with a seamless design/development process, producing websites that impress visually but communicate the message effectively. Every decision made in the creative process of developing your website should be done so with the end-user in mind. We are obsessed with thinking through every pixel placed on every device.

Our web & digital services

Website Design & Development
Responsive Development
Mobile & Tablet Applications
Content Management
E-commerce
Custom Development

It can sell products, solve problems, start conversations and engage people. It is so much more than simply producing a video. It is creating insightful and meaningful media directed by a foundational strategy. Quality media is targeted, relevant and specific. It combines key messaging and specific visuals to best represent your brand. Be it for a campaign, augmented reality project, website or social media – we craft media that tells your story and enhances the experience of your target audience.

Our media services

Video Production
Digital Content
Augmented Reality
Corporate Media
Animation & Motion Graphics
Social Media & Web Videos

Image is definitely everything.

Our branding services

Brand Workshops
Brand Development
Rebranding / Brand Refresh
Logo Design
Corporate Identity
Styleguide Development

Good design solves problems.

Our design services

Marketing Collateral
Stationery
Advertising
Reports
Packaging
Illustration
Signage

Digital should be spear-headed by good design.

Our web & digital services

Website Design & Development
Responsive Development
Mobile & Tablet Applications
Content Management
E-commerce
Custom Development

Visual content is worth a thousand words.

Our media services

Video Production
Digital Content
Augmented Reality
Corporate Media
Animation & Motion Graphics
Social Media & Web Videos

1. The Introduction

Like a first date, we use our initial meeting to understand as much about you and your business as possible. We get excited to hear your ideas, outline your business needs and most importantly, discuss solutions. We obtain the information we require to be able to piece together a quote, proposal or budget estimate unique to you. It is in this session we begin to build the bones of a brief.

2. The Partnership

We partner with our clients well before we put pencil to paper. We delve deeper into the project and clearly define the brief and scope, considering the target audience, competition, deadline and other specifications. We discuss goals and objectives both within the specific project but also of the business in general, laying the foundation for a successful outcome by working together.

3. The Strategy

Research, research, research. We analyse and explore your business, your competition, the industry and the market. We look at existing creative, both internal and external, and establish a point of difference. As a team we bounce ideas around, determine potential positioning and then organise our findings and ideas ready for the concept stage of the process.

4. The Concept

It’s too easy to start your creative process here, skipping the research and strategy and jumping straight on the computer to draw something pretty. It is crucial we test any and all ideas against the established brief, noting the agreed goals and objectives and referring to the potential market and competition. We develop our ideas and sketch them out, validating the brief by producing solutions and not just drawings.

5. The Execution

This is where the ideas come to life. We refine the potential solutions, ensure we are communicating the key messaging and begin to develop the visual. Again, we consistently refer back to the established brief to ensure objectives are being met. We build the concept to a finished proof that we can present it to you, clearly defining the strategy and process that brought us to this point.

6. The Refinement

This step of the process is partnership in action. We work closely together to tweak, revise or rework the initial idea/s, always measuring against key objectives and the target audience. We trust you and your understanding of the business, and you trust us and our creative experience. Together, we finish with a product that is targeted to a your market with key messaging and a point of difference.

7. The Delivery

Here, we launch your project and reveal it to the market. We will have discussed the various mediums available to promote your brand and may even follow this process back to the start for the execution of additional creative. We continue the conversation by keeping in touch, because the success of your brand truly is the success of ours.

Industry: Healthcare

Your health is in your hands.

Empowering residents to access health information and education in their own time, when they need it, and in their own way, whether that be online, through a GP or a support service.

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Industry: NGO

A new future for our communities.

A new identity to better represent the organisation’s ability to not only embrace change in the ever-evolving industry but to lead from the front with innovative and efficient thinking.

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Industry: NGO

A road to better mental health.

In collaboration with South West Sydney PHN and One Door Mental Health we developed a mobile app that brings mental health information to the palm of your hand.

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Industry: Education

We’re going new-school.

An exciting co-educational school gets a brand refresh to better reflect the culture, history and progressive vision of the college.

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Industry: Government

A better work experience.

Making it easier for high school students to record their job training by replacing extensive paperwork with one easy-to-use app.

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