1. The Introduction
Like a first date, we use our initial meeting to understand as much about your organisation as possible. We get excited to hear your ideas, outline your needs and objectives and most importantly, discuss possible solutions. We obtain the information we require to be able to piece together a quote, proposal or budget estimate unique to you. It is in this session we begin to build the bones of a brief.
2. The Partnership
We partner with our clients well before we put pencil to paper. We delve deeper into the project and clearly define the brief and scope, considering the target audience, competition, deadline and other specifications. We discuss goals and objectives both within the specific project but also of the organisation in general, laying the foundation for a successful outcome by working together.
3. The Strategy
Research, research, research. We analyse and explore your organisation, your competition, your audience and the industry. We look at existing creative, both internal and external, and establish a point of difference. As a team we bounce ideas around, determine potential positioning and then organise our findings and ideas ready for the concept stage of the process.
4. The Concept
It’s too easy to start your creative process here, skipping the research and strategy and jumping straight on the computer to draw something pretty. It is crucial we test any and all ideas against the established brief, noting the agreed goals and objectives and referring to the potential market and competition. We develop our ideas and sketch them out, validating the brief by producing solutions and not just drawings.
5. The Execution
This is where the ideas come to life. We refine the potential solutions, ensure we are communicating the key messaging and begin to develop the visual. Again, we consistently refer back to the established brief to ensure objectives are being met. We build the concept to a finished proof that we can present it to you, clearly defining the strategy and process that brought us to this point.
6. The Refinement
This step of the process is partnership in action. We work closely together to tweak, revise or rework the initial idea/s, always measuring against key objectives and the target audience. We trust you and your understanding of the organisation, and you trust us and our creative experience. Together, we finish with a product that is targeted to a your market with key messaging and a point of difference.
7. The Delivery
Here, we launch your project and reveal it to the market. We will have discussed the various mediums available to promote your brand and may even follow this process back to the start for the execution of additional creative. We continue the conversation by keeping in touch, because the success of your brand truly is the success of ours.
