Sector: Eating Disorders & Body Image
Butterfly Foundation is the national charity for all Australians impacted by eating disorders and body image issues, and for the families, friends and communities who support them.
In producing a new website for Butterfly, we prioritised building user pathways for each of the audiences they connect with and support. We rebuilt the entire navigation, content structure and information hierarchy whilst introducing an authentic and relatable style of imagery. We also designed and built custom modules and components for the client to maintain a cohesive visual style and function across the site.