What we delivered
It was imperative we develop distinguished sub-brand identities to sit under the existing Parramatta Mission banner. The precursor ‘Uniting’ was used as a homage to the church that owns and operates the organisation, but it also allowed for the name of each division to be specific. The three divisions were named Uniting Hospitality, Uniting Recovery and Uniting Hope, and a consistent yet individual identity was developed for each.We also worked closely with the client to produce an extensive brand style guide outlining the foundational principles, visual elements and use of the various identities, as well as a website for the organisation that included dedicated (and stylised) sections for each of the sub-brands.
