What we delivered
The Girls’ Brigade logo element has a legacy attached to it and is recognisable, and therefore had to remain. However we refreshed the logo typeface, making it bolder and more contemporary. Along with a refreshed logo we implemented entirely new brand guidelines that included a bold new colour palette, new typefaces, and custom icon sets. The new look brand created an identity for Girls’ Brigade Australia that was more relevant to young girls in this generation. Once the brand was finalised, we built their new website bringing the new branding into the digital space. The site included shop functionality and branch specific sites for the Girls’ Brigades in each state.