Industry: NGO

Client: Girls Brigade Australia Project: Website Design & Development

Overview

Girls’ Brigade Australia is part of a worldwide Christian movement that has partnered with churches for over 120 years. They empower girls and young women in local communities to be themselves, to develop and use their gifts and skills, and to discover what it means to live-life-to-the-full in their generation. They approached us to overhaul their brand identity and create their new website.

What we delivered

The Girls’ Brigade logo element has a legacy attached to it and is recognisable, and therefore had to remain. However we refreshed the logo typeface, making it bolder and more contemporary. Along with a refreshed logo we implemented entirely new brand guidelines that included a bold new colour palette, new typefaces, and custom icon sets. The new look brand created an identity¬†for Girls’ Brigade Australia that was more relevant to young girls in this generation. Once the brand was finalised, we built their new website bringing the new branding into the digital space. The site included shop functionality and branch specific sites for the Girls’ Brigades in each state.

Expertise provided

Creative
Direction
Brand
Identity
Graphic
Design
Web &
Digital
Video
Production